Target
2026
Target x Wrangler
A creator gifting package that turned the Target x Wrangler collaboration into a distinctive, useful object built to last.
PROBLEM
Target needed a creator gifting concept that could support the Wrangler collection launch without feeling disposable or overly promotional. The challenge was to create something distinctive enough to earn attention, credible enough to belong within Wrangler’s heritage, and considered enough to reflect Target’s point of view on design and product.
SOLUTION
CI-Group reframed the assignment from packaging into product development. We created a reusable object that carried the collection while becoming part of the collaboration itself. Creative direction, material choices, construction, branding and packout were developed together so the final piece felt cohesive, intentional and ready to perform both as a gift and as campaign content.
OUTCOME
The finished send gave the collaboration a stronger presence beyond delivery. The carryall appeared across creator content and helped extend the visual language of the launch into social. More importantly, it was designed to remain useful after the campaign ended, giving the work a longer life and turning a temporary marketing moment into a lasting brand object.
PROJECT GALLERY
