AMD
2026
AMD Advancing AI 2026
A branded merchandise and event program that brought AMD’s Advancing AI identity to life across product and experience.
PROBLEM
AMD wanted Advancing AI merchandise to feel more considered than traditional conference swag. For a 10,000-attendee event, the collection needed to feel current and distinctly AMD while still working at scale. The challenge extended beyond the products themselves to how they would be presented, distributed and experienced onsite.
SOLUTION
CI-Group proposed a capsule collection and retail-inspired pop-up. We developed a collection-specific typographic lockup and graphic system, designed the merchandise, and carried it through sourcing, sampling and production. The same thinking extended into the onsite environment, merchandising, inventory and guest flow, then into a limited-time online store after the event.
OUTCOME
The merchandise became a visible part of Advancing AI rather than an ancillary giveaway. Attendees browsed, selected, photographed and wore the collection throughout the event. Demand for the hoodie and crewneck continued after Moscone closed, leading AMD and CI-Group to bring the most-requested pieces back online for a limited time.
PROJECT GALLERY
