Why is it? (an advertising poem)

I shall writeth a poem on the fair art of advertising, and it shall be one for the ages…

I shall writeth a poem on the fair art of advertising, and it shall be one for the ages…

I wish I could take credit for this little gem. It’s a free-verse poem that has made its way through studios and agencies the world over for quite some time now. I first ran my eyeballs across it some 10 years ago, I think, and it had an impact on me, too. Research does not reveal who wrote it, but whoever did, really gets it.

Why is it?

A man wakes up after sleeping
under an advertised blanket,

On an advertised mattress,
pulls off advertised pajamas,

Bathes in an advertised shower,
shaves with an advertised razor,

Brushes his teeth with advertised toothpaste,
washes with advertised soap,

Puts on advertised clothes,
drinks a cup of advertised coffee,

Drives to work in an advertised car,
and then, refuses to advertise,
believing it doesn’t pay.

Later, when business is poor,
he advertises it for sale.

Why is it?

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