Three old newsstand tricks that work like magic in social media

Growing up in New York City, I remember newsstands gracing many a street corner and subway station. The booth-like contraptions always beckoned me. I’d peruse the titles, headlines and stories, and pick up something to read. Today, my smartphone, tablet and some select websites fulfill…

Three bad habits that kill most people’s writing

It’s happened to all of us. You catch some sort of headline online—something intriguing, or a topic that’s been on your mind for a while—and you click, with great hope and anticipation. Then, you get a paragraph or so in, and you realize… this sucks….

Would your writing pass the ‘Bus Depot Test’?

There’s been a lot of chatter in recent years about our country’s ratings in the math and science departments… basically, we need to do a better job preparing our kids for the future. The thing is, our students’ written communications don’t score so well, either….