3 characteristics that make things ‘go viral.’

We live in a supremely viral age. From antibiotic-resistant “superbugs” to cyber attacks, there’s rarely a month that goes by when some sort of biological or digital virus isn’t overtaking something, somewhere. I find it amusing that the term “virus” can mean everything from an…

The end of the MDA Telethon—and what it teaches marketers

When I was a kid, once the Muscular Dystrophy Association’s (MDA) Labor Day telethon aired on our bulky living room Zenith, I knew summer was pretty much bye-bye. It was back to school for me and my mopey classmates. The telethon, though, had been a…