The ‘periodic elements’ of social media

This is a little embarrassing to admit, but I’ve kept an index card next to my home computer for the better part of a year (I know, that’s very analog of me). As I’ve poured over social media every day, I’ve used this 4×6” relic…

The only marketing question you ever need to ask

No one ever says simplicity is a bad thing. In fact, most of us crave it—and become frustrated when schedules and constantly evolving technology make our lives tumbling-out-of-orbit complicated. So given the subject of today’s blog, I’d like to offer a disclaimer: When you first…

Awesome improv techniques to boost your creative thinking

I’ve seen the Second City improvisation troop twice in my life. The first time I was on assignment at an agency in Chicago (they brought in Second City to entertain their employees), and once more recently on a cruise during a stormy night (a much-needed…