I vow to strip these words from my marketing vocabulary

Robert Burns, the Scottish poet who penned “Auld Lang Syne” was a sentimental dude. Those famous words of his, loosely translated from native Scot, mean “long ago,” or “days gone.” Burns is asking all of us, as a New Year dawns, to glance back and…

Facebook and Twitter just got spanked by what?!?

Even though Facebook still has crazy amounts of users, there is the distantly faint, ever-so-slight dong of a death bell. According to what blogs or studies you read, the kids are leaving Facebook in droves, opting for Snapchat, Instagram and Pinterest instead. When my 74-year-old…

What does Pinterest reveal about marketing?

At over 12 million unique visitors (and counting, quickly), Pinterest is a force to be reckoned with in social media. In fact, Pinterest broke the social media site speed record for reaching its first 10 million visitors. For those of you not familiar, Pinterest is…

A few thoughts, and tips, on content marketing

Content is all the rage in marketing right now. Gurus urge us to “give away information until it hurts,” or “create compelling content that’s so good, people would pay for it if you weren’t handing it out for free.” Some economists are even putting forth…

Is social media the new SEO?

NEWS FLASH! Unconfirmed reports claim that SEO is dead. It didn’t suffer, witnesses say. It just sort of petered out, replaced (a la the myth of John Henry) by a machine we know as social media. That’s what some in the blogosphere are claiming. SEO—search…

This old newsstand trick works like magic in social media

Growing up in New York City, I remember newsstands gracing many a street corner. They were booth-like contraptions where the person inside appeared to only have a head and shoulders and sold newspapers, magazines and candy. Newsstands are quickly vanishing into the same obscure ooze…

Is social media working for marketing?

I use social media a lot… multiple times a day, in fact. I’ve spent many a blurry-eyed late night responding to posts and tweets, which I regret mere hours later at 5 a.m., when my typical day starts. And I’m far from alone (isn’t that…