A 2,000-year-old equation for persuasion

More than two millennia ago, Greek philosopher and scientist Aristotle was a busy man. A prolific writer and one of the ancient world’s most profound thinkers, he delved into biology, zoology, metaphysics, ethics, poetry, theater, music, politics and linguistics—to name several of his studies. In…

Six scientific secrets to persuade anyone – Part 2

In our last blog, we covered the first three principles from Robert Cialdini’s book, Influence: The Psychology of Persuasion: Reciprocity, commitment and consistency, and social proof. Now, without further adieu, here are the remaining three… PRINCIPLE 4: Liking You’ve heard the expression that people do…

Six scientific secrets to persuade anyone – Part 1

Robert Cialdini is an interesting guy. He spent most of his life in academia, as a professor of psychology and marketing, most recently at Arizona State University. Yes, he’s whip smart. But from early on, something always gnawed at Cialdini, both in his personal and…