5 totally random (but insightful) marketing stats

I’m starting to think that in a past life, perhaps my first one, I was some sort of sponge. It would explain my skin’s complexion as a teenager, yes, but also that I’ve always been one to take in prodigious amounts of information, daily, on…

The fine art of marketing to Millennials

Millennials—that elusive group aged somewhere between 18 and 32, depending on whom you ask—have been in the news a lot in recent years. There’s the perpetual unemployment problem among that age set, along with hefty college debt. And fast food behemoth McDonald’s is now looking…

Who REALLY won on election night

Forget about the candidates running for office during the recent elections. The big winners were the campaign numbers-crunchers and data-miners who, thanks to technology and social media, were able to target get-out-the-vote efforts with pinpoint accuracy. Also taking a victory lap was statistician super-freak Nate…