Big food’s brand lesson to all of us: Don’t be artificial

If there’s one thing we’ve all learned to live with, it’s deep and rapid change. You see it everywhere—in our culture, technology, and even in industry. Just think of how the entertainment, security, publishing, and healthcare sectors are currently mutating. Some of those businesses are…

The fine art of marketing to Millennials

Millennials—that elusive group aged somewhere between 18 and 32, depending on whom you ask—have been in the news a lot in recent years. There’s the perpetual unemployment problem among that age set, along with hefty college debt. And fast food behemoth McDonald’s is now looking…