How to use the ‘5 opposing forces’ of better marketing

When I was a marketing lad, a very wise friend and mentor shared something with me that I never forgot… “Remember, a person’s greatest strength is also very often that person’s greatest weakness.” Huh? That seemed very philosophical and deep to me at the time…

5 timeless lessons from a marketing genius

I’ve written about Gene Schwartz before. He’s a guy most people haven’t heard of, unless you’re an advertising/marketing geek, like yours truly. Schwartz is considered one of the best marketing writers of all time, if not THE best. He invented many of persuasive techniques most…