Turning passion into work that really delivers

There has been quite a bit of moving and shaking over here at CI-Group within the past few weeks. We’ve brought on some incredible talent, including our new Creative Director, Ken Gleason (you can learn more about him in next week’s post), and we have…

How to use the ‘5 opposing forces’ of better marketing

When I was a marketing lad, a very wise friend and mentor shared something with me that I never forgot… “Remember, a person’s greatest strength is also very often that person’s greatest weakness.” Huh? That seemed very philosophical and deep to me at the time…

The single most important decision in your marketing

The best marketers I know (on the client or agency side) all have a particular, and very important, characteristic in common: When taking on a new project, they’re always focused, even maniacally, on their audience. In briefings or in meetings, the first question they have…

The people who buy the most stuff—and are also the most ignored

Once all the tinsel and lights settle over the next week or so, we’ll know to the tenth of a percent how well holiday spending went. Industry organizations—such as the National Retail Federation—are hoping for a 3.9% growth over last year, and it looks like…

7 ways to rekindle the marketing flame

It happens to all of us. You work hard at your job, day by day, marketing your wares or services. You’re committed, of course, even devoted to your craft. But the luster isn’t what it used to be. Perhaps the relationship you have with your…

How to Make a Killer Presentation

Some marketing folks thrive on being in front of a crowd, basking in the warmth of a spotlight. Others dry heave backstage before going on. But no matter what, presenting is part of the marketing gig. You do it at board meetings, or to employees,…

So Your Company Has A New Blog – Now What?

You’ve carved out space on your web page for it. You’ve given it a catchy title. You’re ready to distribute links for it out into the social media universe via your Facebook, Twitter and LinkedIn accounts. And your CEO has given you a rock-solid commitment…

10 Ways To A Bulletproof Marketing Strategy

If you’re like most marketers, you have a distinct method to your marketing madness—the questions you think about when you’re revising your website, rethinking your social media strategy, or even just putting together some ideas for a new brochure. Most of us start with the…