The single most important decision in your marketing

The best marketers I know (on the client or agency side) all have a particular, and very important, characteristic in common: When taking on a new project, they’re always focused, even maniacally, on their audience. In briefings or in meetings, the first question they have…

Are you setting up your sales team to fail?

Whenever we have a large marketing initiative or campaign for one of our clients, we always ask to speak to their sales team as part of our discovery process. To us, that’s frontline information. We hear direct accounts of what customers are saying, wanting or…

5 totally random (but insightful) marketing stats

I’m starting to think that in a past life, perhaps my first one, I was some sort of sponge. It would explain my skin’s complexion as a teenager, yes, but also that I’ve always been one to take in prodigious amounts of information, daily, on…

The fine art of marketing to Millennials

Millennials—that elusive group aged somewhere between 18 and 32, depending on whom you ask—have been in the news a lot in recent years. There’s the perpetual unemployment problem among that age set, along with hefty college debt. And fast food behemoth McDonald’s is now looking…