A 2,000-year-old equation for persuasion

More than two millennia ago, Greek philosopher and scientist Aristotle was a busy man. A prolific writer and one of the ancient world’s most profound thinkers, he delved into biology, zoology, metaphysics, ethics, poetry, theater, music, politics and linguistics—to name several of his studies. In…

Is your logo the right color?

Not every logo color is chosen for scientific, brand or psychological reasons. Case in point… the Macy’s “star.” The iconic store and brand has always featured a star, but why? To highlight superior products and service? Nope. To make you feel like a star for…