Has the world run out of ideas?

I was watching a question-and-answer video with a well-known social media guru last week. Halfway through, he looked into the camera and emphatically said that all ideas have been done before. You’ll never come up with anything new, so don’t bother trying. The important thing,…

2 simple tweaks to make brainstorming MUCH better

I think it’s safe to say that the word “brainstorm” has packed its dusty things and moved to the cliché section of our language. At one time, it was a smoking hot word, with a corner office in just about every ad agency and corporation…

7 ways to rekindle the marketing flame

It happens to all of us. You work hard at your job, day by day, marketing your wares or services. You’re committed, of course, even devoted to your craft. But the luster isn’t what it used to be. Perhaps the relationship you have with your…