Has the world run out of ideas?

I was watching a question-and-answer video with a well-known social media guru last week. Halfway through, he looked into the camera and emphatically said that all ideas have been done before. You’ll never come up with anything new, so don’t bother trying. The important thing,…

Are you executing something already dead on arrival?

The marketing presentation deck sitting on my desk was a good quarter inch thick—probably more—perhaps designed to impress with its sheer bulk. I picked it up and admired its unabashed stage presence. It was like a hefty opera singer donning a Wagnerian horned helmet. I…

Want to be a stellar marketer? Master this skill…

“I dunno. They just sucked.” That was the answer I got, and from a friend I’ve known for 20 years no less. We had gone to a concert—an old band from way back that I plead the fifth on revealing—and we were on our way…