The non-conformist’s guide to presenting your ideas

Marketers are always giving presentations… to their boards, marketing and sales team members, and executives, to name just a few of the constituencies. Their roadshows can range from getting people pumped at the national sales meeting to begging for a bigger budget from the CFO,…

A 2,000-year-old equation for persuasion

More than two millennia ago, Greek philosopher and scientist Aristotle was a busy man. A prolific writer and one of the ancient world’s most profound thinkers, he delved into biology, zoology, metaphysics, ethics, poetry, theater, music, politics and linguistics—to name several of his studies. In…