How to create one amazing buyer persona

Last week, I blogged how buyer personas have reemerged—like the tip of an iceberg in an ever-turbulent marketing sea. Poetics aside, I think buyer personas really work. And today, I’ll show you how to craft one yourself. It’s almost guaranteed to make your marketing more…

Why buyer personas are making a comeback in the age of big data

The buyer persona has bubbled to the surface as a hot topic in recent months—there’s a viral-like spread of SlideShares, videos and posts expounding on how ridiculously awesome they are. I agree… but with one nit-picky caveat: Buyer personas are not a new concept. My…