A bulletproof content marketing strategy anyone can use

I’m not a numbers guy, but two stats I recently saw didn’t seem to jive: More than 70% of marketers now use content marketing to generate leads 65%, however, have NO process—or at best an informal one—to respond to those leads What?!? I saw these…

5 maneuvers to turn yourself into a content-producing machine

I have a voracious appetite for content. I actively peruse 19 Flipboard magazines on my iPad; skim Huffington Post and The Onion daily; read three dead-tree magazines a month; subscribe to half a dozen e-newsletters; listen to nine podcasts every week (I have a long…

The 10 commandments of content marketing

Content marketing has now become an official “slew” of techniques and means: Infographics, white papers, webinars, e-books, pdf downloads, videos, articles, slideshows and on and on. It’s grown like it has, because when done well (more on that in a second), it can position your…