6 free Google tools for instant marketing intelligence

Google has a crazy portfolio of products. I’m discovering new stuff all the time, mostly by accident—which is ironic, considering the company’s model is based on easily finding things. Marketers, journalists and data geeks have been salivating over Google’s search numbers for years now. According…

7 insider tips on SEO

Recently, I attended a “how to” workshop on search engine optimization (SEO). I really enjoyed it, even though the techno-babble made my temples throb at times. And you know how these things work—you not only learn from the workshop’s presenters, but also from the marketers…

Will cookies be stripped from our internet diet?

Cookies have been a debate in the digital marketing world lately, fueled in part by ever-present stories of invaded privacy in the news. In particular, third-party cookies have fallen under a lot of scrutiny. Before I get too ahead of myself, I’ll define what a…