I vow to strip these words from my marketing vocabulary

Robert Burns, the Scottish poet who penned “Auld Lang Syne” was a sentimental dude. Those famous words of his, loosely translated from native Scot, mean “long ago,” or “days gone.” Burns is asking all of us, as a New Year dawns, to glance back and…

This old newsstand trick works like magic in social media

Growing up in New York City, I remember newsstands gracing many a street corner. They were booth-like contraptions where the person inside appeared to only have a head and shoulders and sold newspapers, magazines and candy. Newsstands are quickly vanishing into the same obscure ooze…

Four ways to understand your customers’ buying behavior

Everyone would like to know what makes their customers tick. Me included. And there are umpteen theories floating around in marketing land that, on the low end, offer a point of view, and on the high end, actually provide you a working guideline. I can’t…