3 characteristics that make things ‘go viral.’

We live in a supremely viral age. From antibiotic-resistant “superbugs” to cyber attacks, there’s rarely a month that goes by when some sort of biological or digital virus isn’t overtaking something, somewhere. I find it amusing that the term “virus” can mean everything from an…

Powerful B2B digital marketing in 4 grueling steps

Digital is still a mystery to many marketers, particularly in the B2B realm. So we thought we’d help by plotting out a four-part approach to conquering just about any B2B digital marketing challenge. The steps appear basic, but each can have a decent level of…

Will cookies be stripped from our internet diet?

Cookies have been a debate in the digital marketing world lately, fueled in part by ever-present stories of invaded privacy in the news. In particular, third-party cookies have fallen under a lot of scrutiny. Before I get too ahead of myself, I’ll define what a…

Will you squeeze, micro or land them? Three types of web marketing that work.

Web marketing continues to evolve in really interesting—and growing—ways. The spectrum ranges from the methodical pay-per-click and SEO, to the more touchy-feely world of social. It seems to split, like traditional marketing, into qualitative vs. quantitative buckets—but I digress. For a lot of direct response…