Turning passion into work that really delivers

There has been quite a bit of moving and shaking over here at CI-Group within the past few weeks. We’ve brought on some incredible talent, including our new Creative Director, Ken Gleason (you can learn more about him in next week’s post), and we have…

How Should Companies Properly Reposition A Competitor?

The scene: a typical late-summer backyard barbecue.  As a guest reaches for a TV remote (because every suburban backyard has a handy flat screen, right?), suddenly the beefy paw of Chicago Bears star linebacker Brian Urlacher reaches in and shatters the remote. Urlacher then proceeds…

From The What To The Why: Creating Brand Value

CI-Group has been around since the early 80’s as a New Jersey advertising agency, and we have seen our clients have to evolve from speaking at their customers, to speaking with them. Today we are talking about the evolution from the WHAT to they WHY….