10 copywriter’s secrets to better writing

In college, I used to work on Saturday mornings in a place called the Writing Resource Center (sounds very college-y doesn’t it?). I got paid hourly to help students make their research/thesis papers or essays better. The works varied in length, subject and competence. I…

Why do some taglines fail?

The tagline has been a cornerstone of advertising for decades. A well-crafted line accompanies its brand to the end, like Sancho Panza and Don Quixote. They’re the proverbial package deal. In essence, a tagline is a memorable phrase that sums up the tone or position…

This old newsstand trick works like magic in social media

Growing up in New York City, I remember newsstands gracing many a street corner. They were booth-like contraptions where the person inside appeared to only have a head and shoulders and sold newspapers, magazines and candy. Newsstands are quickly vanishing into the same obscure ooze…

Would your writing pass the ‘Bus Depot Test’?

There’s been a lot of chatter in recent years about our country’s ratings in the math and science departments… basically, we need to do a better job preparing our kids for the future. The thing is, our students’ written communications don’t score so well, either….