What a 448-year-old Man Can Teach Us About Marketing

Andy Badalamenti, Creative Director, CI-Group If it were somehow possible to turn the English language into a brand, that brand would be William Shakespeare. Most of us don’t even realize it, but we quote the bard nearly every day, with such phrases as… “It’s Greek…

The Convergence of Marketing and Advertising

Before The Digital Revolution: Event marketing usually involved a booth at a major trade show/convention, brimming with tri-color brochures and lots of branded tchotchkes in goodie bags. Employees were available to shake lots of hands, give out lots of business cards and talk up a…