7 insider tips on SEO

Recently, I attended a “how to” workshop on search engine optimization (SEO). I really enjoyed it, even though the techno-babble made my temples throb at times. And you know how these things work—you not only learn from the workshop’s presenters, but also from the marketers…

A few thoughts, and tips, on content marketing

Content is all the rage in marketing right now. Gurus urge us to “give away information until it hurts,” or “create compelling content that’s so good, people would pay for it if you weren’t handing it out for free.” Some economists are even putting forth…

This old newsstand trick works like magic in social media

Growing up in New York City, I remember newsstands gracing many a street corner. They were booth-like contraptions where the person inside appeared to only have a head and shoulders and sold newspapers, magazines and candy. Newsstands are quickly vanishing into the same obscure ooze…