What the Grateful Dead knew about social media 50 years ago

OK, before I’m accused of any sort of sacrilege, I offer my full disclosure: I am NOT a deadhead. That’s not to say I don’t enjoy these impresarios of improvisation once in a while. I’m a musician, and I think the band and its various…

A bulletproof content marketing strategy anyone can use

I’m not a numbers guy, but two stats I recently saw didn’t seem to jive: More than 70% of marketers now use content marketing to generate leads 65%, however, have NO process—or at best an informal one—to respond to those leads What?!? I saw these…

5 maneuvers to turn yourself into a content-producing machine

I have a voracious appetite for content. I actively peruse 19 Flipboard magazines on my iPad; skim Huffington Post and The Onion daily; read three dead-tree magazines a month; subscribe to half a dozen e-newsletters; listen to nine podcasts every week (I have a long…

Are you making these 3 deadly content marketing mistakes?

Content marketing is exploding everywhere, and most of us are willingly hit with its shrapnel daily—downloading white papers, watching how-to videos, reading articles and blogs. I have my standard “go-to” places and people, as I’m sure you do, but I’m also always on the prowl…

How to stay relevant: A powerful lesson from Weird Al Yankovic

Unless you’re living in some sort of cyber cave, you’ve likely come across at least one Weird Al Yankovic video in recent days. The “King of Pop Parody,” as he’s affectionately known, just released his latest album, Mandatory Fun, which is raking in millions upon…

The 10 commandments of content marketing

Content marketing has now become an official “slew” of techniques and means: Infographics, white papers, webinars, e-books, pdf downloads, videos, articles, slideshows and on and on. It’s grown like it has, because when done well (more on that in a second), it can position your…

What you need to know about tablets, now

I was an early tablet adopter. In fact, I was probably the only person on this end of the galaxy to have an iPad® before a smartphone. (I owned my average-intelligence phone embarrassingly long.) It’s a little hard to imagine life without my iPad, actually….