A bulletproof content marketing strategy anyone can use

I’m not a numbers guy, but two stats I recently saw didn’t seem to jive: More than 70% of marketers now use content marketing to generate leads 65%, however, have NO process—or at best an informal one—to respond to those leads What?!? I saw these…

Are you making these 3 deadly content marketing mistakes?

Content marketing is exploding everywhere, and most of us are willingly hit with its shrapnel daily—downloading white papers, watching how-to videos, reading articles and blogs. I have my standard “go-to” places and people, as I’m sure you do, but I’m also always on the prowl…

The 10 commandments of content marketing

Content marketing has now become an official “slew” of techniques and means: Infographics, white papers, webinars, e-books, pdf downloads, videos, articles, slideshows and on and on. It’s grown like it has, because when done well (more on that in a second), it can position your…