Did you remember your marketing ‘mantra’?

Most of us remember—probably with justified agony—the dreaded thesis paper in English and History classes. Allow me to dust off that bitter memory for a second, and remind you that a thesis is a single, focused argument. I’ll give you a minute to let the…

This old farming story will teach you something about marketing

It was the 1960s, in Midwestern America. The landscape was blanketed in miles of golden wheat and corn. Each day, the farmers worked their land and managed their farms. They’d have their issues, as every farmer does—not enough rain, rising prices, and trying to get…