How to Make a Killer Presentation

Some marketing folks thrive on being in front of a crowd, basking in the warmth of a spotlight. Others dry heave backstage before going on. But no matter what, presenting is part of the marketing gig. You do it at board meetings, or to employees,…

So Your Company Has A New Blog – Now What?

You’ve carved out space on your web page for it. You’ve given it a catchy title. You’re ready to distribute links for it out into the social media universe via your Facebook, Twitter and LinkedIn accounts. And your CEO has given you a rock-solid commitment…

10 Ways To A Bulletproof Marketing Strategy

If you’re like most marketers, you have a distinct method to your marketing madness—the questions you think about when you’re revising your website, rethinking your social media strategy, or even just putting together some ideas for a new brochure. Most of us start with the…