Big food’s brand lesson to all of us: Don’t be artificial

If there’s one thing we’ve all learned to live with, it’s deep and rapid change. You see it everywhere—in our culture, technology, and even in industry. Just think of how the entertainment, security, publishing, and healthcare sectors are currently mutating. Some of those businesses are…

Is it time for your brand to reset itself?

Sales are trickling to a halt, and the competition is getting all the attention in the blogosphere and traditional media. Customers are starting to ask about new products and services that aren’t in the pipeline. Is it time for a brand reset? Let’s remember how…