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Variable Data Printing
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CI-Group uses the latest technology to provide our clients with the ability to personalize full color printed pieces with both graphics and text through Variable Data Printing. We invite you to enter the next age of digital printing.
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How Variable Data Printing Works
By looking at the information available in your database, we design a piece that will speak to those recipients. We then use our technology to merge your data with the piece's text and graphics to create full color personalized pieces for each recipient.
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Direct Mail Example
Below are two samples of a direct mail piece that we created for Rutgers University. The use of variable data displays the power of this new marketing tool while also highlighting the creativity that can be applied to even the simplest postcard.
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What You Need
Even the simplest database can be used to create an incredible variable data piece which is sure to stick out in the mind of your audience. In the example above, two of the three variable elements come from simply knowing the recipient's name and address.
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Advantages
Every piece printed is targeted for the individual recipient
Response rates measured at 36% on average
Available for all printed materials, from direct mail to bound catalogs
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Call us to discuss Variable Data Printing and what it can do for you at (800) 729-4200
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