PPAI Expo 2017: The Year’s 5 Must-know Branded Merchandise Trends
We’re EXCITED after coming back from this year’s Promotional Products Association International Show in Las Vegas! There were a ton of great ideas at the industry’s biggest annual event, but we’ve distilled the whole show into the trends that matter. Here are the five must-know branded merchandise trends of 2017:
1. Keeping it colorful with full-color printing
Why we’re oohing and ahhing: We know it can be challenging to get a full-color logo on most items… But we found the hottest products that can do just that!
What we loved: Full-color Custom Bags
Why we love it: It’s full color and full bleed, and that means no more imprint zones. Just a lot more room to get creative. (And coming up with custom designs is something we love doing!) Plus, these bags are super packable and convenient.
2. Ballin’ on a budget
Why we’re oohing and ahhing: Budgets can be tight, but that doesn’t mean your brand’s look and feel should suffer. These items are definite steals: they leave great impressions at lower price points.
What we loved: Custom Mobile Ring Holder
Why we love it: Because there’s nothing more gut-wrenching than dropping your phone. It’s available in full color too!
3. Obsessing over these materials
Why we’re oohing and ahhing: These products are made with quality materials you can really feel. They almost give a whole new meaning to finger food!
What we loved: Custom Leather Travel Kit
Why we love it: We’re obsessed with this brand. The quality of the leather is to die for, which means it’s guaranteed to last forever. It’s an ideal executive gift and can be customized by color and pattern.
4. Not your grandma’s tech
Why we’re oohing and ahhing: We’re so over the same old tech, so we were relieved to see some products that would excite even the sharpest millennial. Besides, there’s no better feeling than getting in front of a trend as an early adopter.
What we loved: Socket2me Smart Plug
Why we love it: We were blown away when we saw this multifunctional smart plug. Take control of your lighting and other plug-in appliances with your smart device. Just download the app, and Socket2Me can turn the lights on when you’re too tired to bother. You can even automate tasks in advance to simplify your life or manage your energy use. With a full-color digital imprint on its face, home automation has never looked so good! And did we mention we can customize its packaging?
5. Conquering the great outdoors
Why we’re oohing and ahhing: Rule #1 of the wilderness: Go big or go home. This year’s outdoor and travel gear can take your brand from the trail to the street.
What we loved: Tumi Packable Jacket/Neck Pillow Combo
Why we love it: This is the absolute perfect giveaway for VIPs and the well-traveled. It turns from a packable jacket into a neck pillow, there’s nothing like a great, multi-function item to showcase your brand!
Ready for more? Be sure to check out our blog over the next few weeks. We’ll share some of our top picks from the 2017 PPAI Expo.