Brand Marketing Strategist
Seasoned with over 15 years of proven, strategic, multi-channel marketing, Cassandra L. Lord has a wealth of agency experience. She began her career in medical education and traveled the world working with Key Opinion Leaders across multiple therapeutic categories. Seeking additional opportunities for growth and knowledge, she transitioned to the promotional agency side of the business where she has led account management of campaigns for over 5 major pharmaceutical companies and 11 brand launches.
As the Brand Strategy Marketing lead she works across multiple brands, partnering closely with both the account and creative leads to define, craft and optimize comprehensive strategic programs that drive engagement with brand messages and products.
Outside of work, Cassandra has a passion for travel. Having grown up overseas, she has lived in 3 countries and visited 16. Her current interest is in exploring the US with a goal of visiting all 50 states. To date, she has visited 30.