Having started her marketing career on the client side, Carrie quickly learned she wanted to more directly develop all that great branding and marketing work — so she crossed the line and started working for agencies. Carrie spent years putting her energies to work in senior leadership positions for well-known brands in health and wellness, financial services, hotel and travel, personal care and beauty, retail, non-profit and many others. At CI-Group, she plays a strategic leadership role overseeing all business operations for the agency, including managing business development, defining strategic direction for the agency and client business, supervising the account services staff, and collaborating with all CI-Group departments. By aligning internal and external teams, she keeps everyone on track to deliver strategically driven, financially prudent, results-oriented work.
On a personal note, Carrie is creative at heart, with a passion for painting, crafts, home decorating and cooking up new recipes. She’s also perfected her multitasking skills in her personal life with her twin sons, who keep her on her toes at all times.