30 December, 2015
How Well Did You Do This Year? Grade Your Digital Marketing
With clients out on vacation and only a couple more days left in the year, now’s the perfect time to take advantage of the lull before the storm (because let’s face it, this is the ONLY free time you’ve had all year). Evaluate your brand’s current digital marketing with free tools from Hubspot, Scoop.it!, and Clarity Grader – grade your website, content marketing, and messaging. Know where you stand, so you can plan and optimize your strategy for 2016!
- Website Grader: Just input your website and email address, and Hubspot’s website grader instantly reviews and scores your site’s performance, mobile readiness, SEO, and security. The report even includes recommendations for improvement.
- Content Marketing Grader: Hubspot’s content partner, Scoop.it! offers a content marketing evaluator. Answer a few questions about your social publishing practices and voila – instant results! Find out if you’re on the right track with your publishing frequency, CTAs, etc.
- Clarity Grader: Created by Visible Thread, Clarity Grader analyzes your website language – how clear and consistent is your brand messaging. As far as free tools go, the report is quite detailed, measuring sentence length, passive language, readability, spelling and offering benchmark goals.
Work with one of your agency/marketing partners to create a bulletproof content marketing strategy. It’s a great way to kick-off the New Year and to garner early learnings that will help to refine your content strategy and maximize its potential… and you may learn a few other tidbits of intel that can help to inform your overall brand and marketing efforts. But you need to get started soon, before the year gets away from you!