Is marketing driven by culture, or is culture driven by marketing?

For at least the past half-century, marketing and culture have been intertwined, like vines running up the side of a building. It’s sometimes hard to tell where one ends and the other begins. Just think about the Super Bowl—one of the most popular American sporting…

Will income inequality save marketing?

In our agency, there’s a serious addiction going on with a mobile game called Trivia Crack. In endless, heated competition, our creative and account teams compete against one another in questions ranging from entertainment to geography. They’re not the only ones hooked, apparently—according to The…

Has the world run out of ideas?

I was watching a question-and-answer video with a well-known social media guru last week. Halfway through, he looked into the camera and emphatically said that all ideas have been done before. You’ll never come up with anything new, so don’t bother trying. The important thing,…

2 simple tweaks to make brainstorming MUCH better

I think it’s safe to say that the word “brainstorm” has packed its dusty things and moved to the cliché section of our language. At one time, it was a smoking hot word, with a corner office in just about every ad agency and corporation…

How an old Italian economist blew my mind about social media

Sometimes, it’s a little shocking when you find out the real story behind something. I had one of those moments just the other day. I’ve been reading about Vilfredo Pareto—yes, of the famed “Pareto 80-20 rule” we’ve all seen in a business PowerPoint presentation at…

Is video marketing about to break serious new ground?

Lately, I’ve been taking an unofficial survey of friends, co-workers and family—and I’ll ask you the same question I’ve been asking them: When you watch a video online, what’s the very first thing you look at? Almost everyone says the same thing. Our eyes immediately…

The end of the MDA Telethon—and what it teaches marketers

When I was a kid, once the Muscular Dystrophy Association’s (MDA) Labor Day telethon aired on our bulky living room Zenith, I knew summer was pretty much bye-bye. It was back to school for me and my mopey classmates. The telethon, though, had been a…

5 rudiments to rebuild your marketing instincts

I have a sizable heap of marketing gunk taking up far too much real estate in my subconscious. It’s my own fault. Like many of us, I nosh on a steady diet of articles, SlideShares, and blogs on the latest happenings, I cull some insights…