Capturing a B2B Decision Maker’s Attention in 2016

I’m going to keep this short. After all, this post is about short attention spans and if you’re a marketer, chances are you’re going to skim this post (for keywords), click on a hyperlink, and leave, never to return. That’s just how we read now. As…

How Well Did You Do This Year? Grade Your Digital Marketing

With clients out on vacation and only a couple more days left in the year, now’s the perfect time to take advantage of the lull before the storm (because let’s face it, this is the ONLY free time you’ve had all year). Evaluate your brand’s…

3 trends shaking up holiday advertising

There are certain elements we’ve come to expect from holiday advertising and marketing. Images of family. Home. Cozy fires. Fuzzy blankets. It’s no secret that nostalgia has always had a home in all-holiday marketing. (You remember the groundbreaking Folgers classic, “Peter Comes Home for Christmas” commercial, right?)…

What a difference a month makes

October at CI has been a month of big, but positive change! And, while it was a bittersweet farewell to our longtime blogger and friend, Andy, we’re very excited for what’s in store.  We’ll be shifting gears on gray matter, bringing in new insight from…

Turning passion into work that really delivers

There has been quite a bit of moving and shaking over here at CI-Group within the past few weeks. We’ve brought on some incredible talent, including our new Creative Director, Ken Gleason (you can learn more about him in next week’s post), and we have…

Five unlikely lessons from a 100-year-old book on advertising

Sometimes, pulling an old book from a shelf is like stumbling across a miniature time machine—especially if that book somehow relates to you. I’ve been thumbing through an old-timer called Writing an Advertisement by S. Roland Hall. The published date is May 1915. Hall’s book…

Trump and Sanders: A tale of two political brands

It seems like we’ve been talking about the upcoming American presidential election forever, and it’s still over a year away. I must say, people are engaged—hopefully for at least some of the right reasons and not just entertainment value. The recent Republican debates on Fox…

Three old newsstand tricks that work like magic in social media

Growing up in New York City, I remember newsstands gracing many a street corner and subway station. The booth-like contraptions always beckoned me. I’d peruse the titles, headlines and stories, and pick up something to read. Today, my smartphone, tablet and some select websites fulfill…