Haptic feedback gives brand stories an extra dimension.

Haptics Give Brand Stories an Extra Dimension

Every marketing campaign can benefit from engaging storytelling – but with every brand trying to craft just that, it can be hard to identify that ever-crucial differentiating factor. Most stories rely on visual and auditory media (for pretty intuitive reasons), but there’s a way to…

3 Ways to Reengineer Your Social Media Marketing Strategy

Facebook caused a bit of a panic when it updated its feed algorithm earlier this month. In case you’ve been out of the loop, the social media platform now shows more content from friends and family, and fewer posts from brands and publishers. Needless to…

Why Integrated Marketing Matters: Reconciling Digital and Analog

It’s not hard to extoll the virtues of digital media and their accompanying analytics. Things like programmatic, automation and geotargeting offer huge advantages for marketers — more than enough to justify their buzz. And mobile marketing adds a new dimension to the game. Even experiential…

CI-Group's work was recognized by a number of marketing and advertising awards in Q1/2 2016.

Winning Work, Winning Awards in Q1/2 2016

It’s halfway through 2016, and CI-Group is pleased to announce that several projects we’ve worked on have been presented with multiple industry awards!   Last night, we had the opportunity to attend the 2016 Jersey Awards hosted by the NJ Ad Club, where our work…

Why Agile Marketing Means an All-in-one Approach

In 2014 Jeff Charney, CMO of Progressive Insurance, commented at Content Marketing World, “More has changed in the last five years than the last 100 in marketing; and more will change in the next 12 months than in the last five years.” And that’s still…

CI-Group partners with businesses like Pure Business Cycles to present unique promotional products.

Brand Spotlight: Pure Business Cycles

The weather is great and the pavement is dry – it’s May, and that means it’s National Bike Month. No bike? No problem! This month, we’re spotlighting Pure Business Cycles. Branded bikes are just the sort of thing we were talking about when we said…

Take your branded merchandise to the next level with these 7 tips.

How to Take Your Promotions Campaign to a Whole New Level

A good promotions strategy is a fantastic way for customers to interact with your brand on a daily basis — but how do you figure out which branded products to roll out? Keep these tips in mind as you plan out your next campaign, and…

Mobile marketing is a necessary to optimize your digital reach.

How to Win at Mobile Marketing in 3 Points

A few years ago, we looked at the future of mobile marketing… and we were pretty spot on. Mobile media is consistently growing, and the worldwide number of mobile internet users even exceeded that of desktop users — that’s big news. The trend doesn’t spell the demise of the…

Brand Spotlight: MiiR

As branded merchandise experts, we’re always on the hunt for great products – the latest, the most captivating, the incredibly useful, the downright weird. Every once in awhile, we encounter a rare breed, a brand that seems to have it all and more. This month,…