A competitive audit is crucial to building a sound marketing strategy.

Start With a Competitive Edge: The Competitive Audit

Sound marketing strategies start with actionable information; and the best way to get that is with a competitive audit. Competitive audits are investments that takes time and effort, but their findings are invaluable as you refine and develop your marketing strategies. Whether it’s for a new product launch or a…

Happy Holidays from CI-Group

Turns out the real “challenge” is getting the people who work here to stop what they’re doing for two minutes.   #mannequinchallenge   Wishing you happy holidays and a great new year!

Community VNA Tree Lighting Ceremony 2016

Warm Wishes and a Caring Community at the VNA Tree Lighting Ceremony

When the Community Visiting Nurse Association of Somerset, Middlesex and Warren Counties held their annual Hospice Tree Lighting ceremony, CI-Group executives Don Christensen and Bob Tamburri had the opportunity to capture the heart-warming event and share the story.   As part of their tradition every…

B2B email marketing is as relevant as ever.

3 Common B2B Email Marketing Problems (and How to Fix Them)

Email marketing is anything but outmoded. Automation tech is still evolving, and the 2016 Adobe Email Survey even found that users between 18 and 34 spent more time checking email than any other group. Email isn’t going anywhere anytime soon. So as with any other…

CCFA has partnered with CI-Group.

We’re working with the Crohn’s & Colitis Foundation of America!

We’re thrilled to announce that we’re working with the Crohn’s & Colitis Foundation of America to streamline their branded merchandise workflow!   CCFA is a national non-profit that funds research and provides education and support programs for those affected with Crohn’s disease and ulcerative colitis….

Sales and marketing both have roles in creating B2B collateral.

The Do’s and Don’ts of B2B Sales Collateral

Print collateral like one-sheeters and brochures are standard for any sales team — and if they’re done well, they can even lay the foundation for a content library. These tools complement your brand’s digital presence and may even be the first thing new customers see, so it’s imperative they’re…

Psychology and design go hand in hand.

3 Weird Tales of Psychology and Design

The relationship between psychology and design flows both ways, and there are tons of papers to show for it. Researchers and product developers continue to explore the practical applications of haptics, and the field of neuromarketing continues to build momentum. There have been some pretty…

Getting over a creative slump isn't always easy.

How to Get Over a Creative Block

Getting over a creative block isn’t always easy. And between looming deadlines and strict timetables, they’re more than minor inconveniences. Everyone has their own tricks to getting over them (if at all), but here are a couple suggestions that the ever-growing field of psychology has verified for our…

Design your website with your user in mind.

Talking website design? Keep asking these three critical questions

Does your website need an update? Trick question: your website always needs an update. Fresh content matters to Google (so if you don’t already have a content generation system in place, really think about starting one). But your brand’s website is more than just a repository…