Blog

The Barbie Movie: A Surprising Ally in Promoting Breast Cancer Awareness

Breast Cancer Awareness Month is a time when the world comes together to raise awareness about this life-altering disease. It’s a movement that has inspired countless individuals, organizations, and even unexpected allies. One such unexpected champion in the fight for women’s health is the Barbie movie.  You might…

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The Pros and Cons of Giving Alcohol and Alcohol-Related Corporate Gifts: Celebrating with Spirits

When it comes to corporate gifts, alcohol has long been a popular choice. From fine wines and craft beers to premium spirits, alcoholic gifts are often seen as a sophisticated and celebratory gesture. However, it’s essential to consider the pros and cons before deciding to present alcohol-related gifts…

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Tradeshow Traffic Builders: Boosting Booth Success

Engaging with tradeshow attendees is key in driving sales. Is your tradeshow booth engaging? Does it draw in prospects, or do they walk on by? According to 74% of trade show attendees, engaging with exhibitors increases their likelihood of buying the products/services on display.* As an exhibitor or…

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Unleash pet-lover loyalty with branded pet swag

According to the American Pet Products Association (APPA), the total amount spent on pets in the United States in 2022 was $136.8 billion.  What does this mean? Clearly, we love our pets – but it also means that pet promotional items could be a great idea for your brand….

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The Art of Unboxing: 5 Reasons Why the Experience Matters

In the digital age, where online shopping has become the norm, the unboxing experience has emerged as a pivotal moment for consumers. The excitement of receiving a package, carefully unwrapping it, and unveiling the contents within has become a significant part of the overall product experience. Additionally, the…

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The Power of Experiential Marketing

In today’s competitive business landscape, standing out from the crowd and capturing the attention of consumers is a formidable challenge. Traditional marketing tactics alone often struggle to create a lasting impact. Enter experiential marketing, a dynamic strategy that has gained significant traction in recent years. In this blog…

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The Reimagination of Print with Technology

Print services have been a vital component of the marketing and advertising industry for decades. However, as technology continues to evolve, the future of print services is being reimagined. In this blog post, we will discuss the future of print services and how CI-Group is leading the way…

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Why Branded Merchandise should be part of your marketing spend during an economic downturn:

1. Increased Brand Exposure: Branded merchandise presents a unique opportunity to get your brand out there in a creative way. During an economic downturn, many companies scale back on more expensive forms of advertising such as radio, print, and television. However, branded merchandise provides a more affordable way…

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Top 10 ways to make sure your logo does not end up in the landfill

1. Choose Reusable Merchandise: Instead of opting for products that are single-use, select items that are eco-friendly and reusable. This way, you not only reduce the environmental impact, but you also ensure that your branded merchandise is used more frequently. Consider items such as water bottles, backpacks, and…

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How to create the Halo effect with your corporate gifting:

When it comes to corporate gifting, one of the most important elements is creating an emotional reaction in the recipient. Corporate gifts should be thoughtful and have a high perceived value in order to engage the recipient on an emotional level. When it comes to branded corporate gifts,…

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